WeWork launches sweeping newspaper ad campaign in 12 major markets to restore confidence in shaken business

WeWork is launching a major ad campaign on Friday, two weeks after Maurice Levy was named WeWork’s interim chief marketing officer.The campaign, which features ads that will be printed in a dozen big markets, touts the office company’s people focus. For more stories about WeWork, click here.WeWork is running a major ad campaign in print newspapers…

WeWork launches sweeping newspaper ad campaign in 12 major markets to restore confidence in shaken business

WeWork is launching a major ad campaign on Friday, two weeks after Maurice Levy was named WeWork’s interim chief marketing officer.The campaign, which features ads that will be printed in a dozen big markets, touts the office company’s people focus. For more stories about WeWork, click here.WeWork is running a major ad campaign in print newspapers in a dozen markets starting Friday as the embattled office company tries to win back confidence. The campaign kicks off with Friday ads in The New York Times and The Wall Street Journal, with more papers to follow on Saturday, a source with knowledge of the project said. The campaign, which costs a few hundred thousand dollars, is intended to portray WeWork as forward-thinking and customer-centric.”The ad is a reminder to the members, companies, landlords and brokers we work with that WeWork is here with the same mission to support our members’ growth and success, and with renewed resolve, a strong foundation, significant sc
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