Spotify’s Weird LinkedIn Playlists Sound Like a Cash Register

Photo: GettyLike the brief romance between Ariana Grande and Pete Davidson, the new Linkedin-owned Spotify playlists are confusing at best. That seemed to be the consensus across the web after the job-hunter’s platform of choice announced these bops in a tweet earlier this week, promising to keep listeners company during “every moment of your career…

Spotify’s Weird LinkedIn Playlists Sound Like a Cash Register

Photo: GettyLike the brief romance between Ariana Grande and Pete Davidson, the new Linkedin-owned Spotify playlists are confusing at best. That seemed to be the consensus across the web after the job-hunter’s platform of choice announced these bops in a tweet earlier this week, promising to keep listeners company during “every moment of your career journey.” There’s the “New Job, Fresh Start” playlist for when you start a new job, there’s “Never Give Up” for when you’re unceremoniously laid off from that new job, and when you’re inevitably back to hunting for another new job, the “Interview Time” playlist has you covered.It’s always a bit weird seeing normally hypercompetitive tech companies playing nice like this, and even more weird that Linkedin would ostensibly roll out a playlist that nobody (or at least anyone with decent taste) was really asking for in the first place. But when you look into the way Spotify’s slowly morphed its playlists into data-mining machines, suddenly it makes a lot more sense. Here’s an example: while writing this, I revved up the “Refine and Focus” playlist, which, the company says is best suited for when you want to “[p]olish your Linkedin profile and refinine those job skills.” While I can’t speak to that, I can speak to the fact that this playlist is—lord help me—not that bad, particularly if you’re a die-hard for ambient music like I am.It’s unclear whether Spotify had a hand in curating the right mix of Sigur Rós and Sufjan Stevens (LinkedIn didn’t yet respond to our request for comment), but it’s not hard to imagine at least some sort of influence, considering how the company’s refi
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