Lyft is ceasing scooter operations in six cities and laying off 20 employees

In an industry where unit economics and rider utilization are key to running a profitable business, perhaps it’s better to cut your losses early on. Lyft notified employees today that it’s pulling its scooters from six markets: Nashville, San Antonio, Atlanta, the Phoenix area, Dallas and Columbus. “We’re choosing to focus on the markets where…

Lyft is ceasing scooter operations in six cities and laying off 20 employees

In an industry where unit economics and rider utilization are key to running a profitable business, perhaps it’s better to cut your losses early on. Lyft notified employees today that it’s pulling its scooters from six markets: Nashville, San Antonio, Atlanta, the Phoenix area, Dallas and Columbus.
“We’re choosing to focus on the markets where we can have the biggest impact,” a Lyft spokesperson told TechCrunch. “We’re continuing to invest in growing our bike and scooter business, but will shift resources away from smaller markets and toward bigger opportunities.”
That means Lyft is laying off about 20 employees from its bikes and scooters team, which consists of about 400 people. Additionally, a number of cont
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