Kickstarter warns creators against calling projects ‘the world’s best’

The guidelines caution against using “superlatives or puffery” — no more claims about being the world’s greatest. They ask that users describe projects as ideas, not finished products, and that they be as transparent as possible about funding. While these are simply guidelines, Kickstarter warns that going against the recommendations can lead to anything from…

Kickstarter warns creators against calling projects ‘the world’s best’

The guidelines caution against using “superlatives or puffery” — no more claims about being the world’s greatest. They ask that users describe projects as ideas, not finished products, and that they be as transparent as possible about funding. While these are simply guidelines, Kickstarter warns that going against the recommendations can lead to anything from being ineligible for promotion to project suspension.The company is taking an even stronger stance against heavily manipulated images. According to its new rules, “presentation should be honest, transparent, and based in reality—not overly slick, salesy, or deceptive in any way.” Products should be shown in their current state, with the least amount of editing possible. If projects include both hardware and software, they’ll need to show users that the features works or explain that the functions haven’t been developed yet. Violating t
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