Juul’s Doom Spiral Continues as It Braces for More Layoffs

Image: Stephanie Keith (Getty Images)As Juul attempts to steady its beleaguered business in the wake of regulatory crackdowns and multiple investigations into its products and marketing tactics, the company is preparing for more layoffs and may ultimately pull out of some overseas markets.The latest developments appear to indicate things are still very much imploding at…

Juul’s Doom Spiral Continues as It Braces for More Layoffs

Image: Stephanie Keith (Getty Images)As Juul attempts to steady its beleaguered business in the wake of regulatory crackdowns and multiple investigations into its products and marketing tactics, the company is preparing for more layoffs and may ultimately pull out of some overseas markets.The latest developments appear to indicate things are still very much imploding at the one-time vape giant. The Wall Street Journal reported Wednesday that Juul may pull out of as many as 11 countries to instead focus its business on its markets in the U.K., U.S., and Canada. The company announced this week that it’s looking at cost-cutting measures as a means of reallocating resources to new products and research.A spokesperson for Juul would not comment on the number of planned cuts but told Gizmodo the layoffs had not yet taken place. The company said it has “continued to care
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