Initialized Capital-backed Naza shifts focus from the salon to hairstyle boxes during the pandemic

When Naza first opened its doors to women of color seeking quality hairstyle solutions in San Francisco in February, Naza founder Natanya Montgomery did not anticipate what would come next. Within the first few days of launch, Naza booked more than 300 appointments and all was well until it wasn’t. Amid the COVID-19 pandemic and…

Initialized Capital-backed Naza shifts focus from the salon to hairstyle boxes during the pandemic

When Naza first opened its doors to women of color seeking quality hairstyle solutions in San Francisco in February, Naza founder Natanya Montgomery did not anticipate what would come next. Within the first few days of launch, Naza booked more than 300 appointments and all was well until it wasn’t. Amid the COVID-19 pandemic and the shelter-in-place ordinance in San Francisco, Naza shut down its brick-and-mortar location in March.
“We had intended to focus on the salon for a little longer than 20 days,” Montgomery told TechCrunch. “But the universe had other plans.”
In light of the store’s temporary closure, Naza has fast-tracked its style boxes to help women do their hair at home. It’s everything you need to learn a hairstyle, Montgomery said, likening it to a meal kit.  There are three kits: one for people who want to wear their hair naturally, one for crochet goddess locks and one for braid twists. But for those that need more help, Naza is also offering Zoom parties w
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