iFood merges with Delivery Hero’s Domicilios.com to challenge Rappi in Colombia

Latin America’s leading legacy food delivery company iFood and Delivery Hero-owned Domicilios.com are merging in a bid to take on the food startup Rappi on its home turf. The price of the transaction was undisclosed, but will result in iFood holding a 51% equity stake in the partnership, while Delivery Hero will hold the remaining…

iFood merges with Delivery Hero’s Domicilios.com to challenge Rappi in Colombia

Latin America’s leading legacy food delivery company iFood and Delivery Hero-owned Domicilios.com are merging in a bid to take on the food startup Rappi on its home turf.
The price of the transaction was undisclosed, but will result in iFood holding a 51% equity stake in the partnership, while Delivery Hero will hold the remaining 49%.
Domicilios, the Colombian online food ordering startup, raised $47.7 million before it exited to Berlin-headquartered Delivery Hero for an undisclosed price in 2014. And while iFood has operations in Colombia and Mexico in addition to Brazil, it hasn’t achieved the same kind of market penetration outside of its home country — where it serves 147,000+ restaurants registered in more than 1,000 cities.
iFood says the combined companies will have the largest geographic presence in Colombia, with more than 12,000 r
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