How the media has changed in the last decade, from #MeToo to thousands of layoffs

Jeff Chiu/AP, Serial Facebook, Brendan McDermid/Reuters The media industry has had several major shakeups since 2010 that saw publishers and staffers navigating new platforms. While some outlets suffered amid gambles like pivoting to video content, others flourished by employing podcasting or getting a slice of streaming-centric audiences. Amid the wave of allegations against film producer Harvey Weinstein,…

How the media has changed in the last decade, from #MeToo to thousands of layoffs

Jeff Chiu/AP, Serial Facebook, Brendan McDermid/Reuters

The media industry has had several major shakeups since 2010 that saw publishers and staffers navigating new platforms. While some outlets suffered amid gambles like pivoting to video content, others flourished by employing podcasting or getting a slice of streaming-centric audiences. Amid the wave of allegations against film producer Harvey Weinstein, the media industry had its own reckoning with shakeups following sexual misconduct allegations against some of the most powerful and iconic figures of news and entertainment. Visit Business Insider’s homepage for more stories.The media industry went through massive, unprecedented changes in the last decade that left publishers and staffers alike stuck navigating a new world different platforms. Outlets struggled with the urge to stay on-trend, following trends like pivoting to video.By 2019, podcasts and streaming won audiences over across genres.See how the media has changed in the last 10 years. 

In 2010, Americans were spending more time online, and social networks like Facebook and Twitter became mainstays for staying up to date.

Facebook

Facebook’s News Feed and Twitter’s timeline were iconic features of the platforms that directly catered to keeping readers’ attention with content throughout the day on both desktop and mobile devices. In 2010, a survey by the Pew Internet and American Life Project found that 61% of Americans get some of their news online, and CNN reported at the time that 75% of those surveyed said they got news from email or sites like Facebook and Twitter while 37% of people said they shared news on social media, indicating the rise of news as a point of social media participation. 

By 2014, Facebook was home to trending terms, hashtags, and pages belonging to news outlets that eventually permeated users’ news feeds.

British Prime Minister Theresa May takes part in a Question and Answer session on ITV news via their social media Facebook platform in central London on May 15, 2017.
DANIEL LEAL-OLIVAS/AFP via Getty Images

The News Feed’s turn to embracing the news halfway through the decade created a taste among users to expect local, national, and international headlines to come to them on their home screen. By 2014, the Pew Center found that around 50% of people intake, share, and discuss news on Facebook. As people’s willingness to engage with news on social media rose, so did the pitfalls of consuming it, with the rise in prevalance of conspiracy theories and fake news.

Halfway through the decade, online outlets gambled with a huge turn to video.

This combination of images shows logos for companies from left, Twitter, YouTube and Facebook. Social media companies are failing to stop manipulated activity, according to a report Friday, Dec. 6, 2019 by NATO-affiliated researchers who said they were easily able to buy tens of thousands of likes, comments and views on Facebook, Twitter, YouTube and Instagram. Most of the phony accounts and the activity they engaged in remained online weeks later, even after researchers at the NATO Strategic Command Centre of Excellence flagged it up as fake. (AP Photos/File)
Associated Press

By 2015, Facebook’s increasing preference for video content prompted a flashpoint in the industry where outlets were producing more content geared toward reaching audiences through the social platforms, including longform and live video. Multiple outlets, including Mic and Mashable, laid off scores of journalists to focus on video around 2017, but the effort couldn’t ultimately save the sites from future cuts. 

Since 2010, the rise of streaming platforms has led a large chunk of young adults to cut the cord and get online subscriptions.

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