‘Heyday’ Facial Shop Creates GoFundMe for Workers After Mass Layoffs

Heyday, the affordable and practical “modern facial shop,” announced in an email Friday that it was letting go of its hundreds of skin therapists, hosts, and shop attendants. The decision is an attempt to weather financial trouble and allow its employees to apply for unemployment during the global coronavirus outbreak, the company’s founders said. Heyday…

‘Heyday’ Facial Shop Creates GoFundMe for Workers After Mass Layoffs

Heyday, the affordable and practical “modern facial shop,” announced in an email Friday that it was letting go of its hundreds of skin therapists, hosts, and shop attendants. The decision is an attempt to weather financial trouble and allow its employees to apply for unemployment during the global coronavirus outbreak, the company’s founders said. Heyday said it will continue to pay a healthcare contribution until the end of April, and its staff will receive their final paychecks next week. To help the departing staff, the company has created a GoFundMe, which it called the “Heydey Faces Relief Fund,” to which customers can contribute. “This heartbreaking decision was a last resort in extraordinary times,” the founders, Michael Pollak and Adam Ross, wrote in an email to customers. “It gives our team the financial stability, through government assistance, that we simply can’t provide as a business without our door open. We did this to ensure that our beloved team has a work home to come back to on the other side of all this.” Are you a retail worker who is struggling amid the coronavirus pandemic? We want to hear from you. From a non-work device, email Alex Norcia at alex.norcia@protonmail.com or message him on Signal at 201-429-7024.The company did not immediately respond to a request for comment. “This was a decision not expected by employees, as Heyday has always preached how the skin therapists are the backbone of their company,” said a New York–based skin therapist, who requested anonymity to speak freely. “Skin therapists make pennies without any clients, and a lot of these skin therapists include young single mothers and low-income New Yorkers,” they continued. “These people rely on tip money for the meat of their paychecks and getting unemployment base
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