Drake, if You’re Reading This, It’s Too Late to Start a Weed Company

This article originally appeared on VICE Canada.Surprise, Drake is launching a weed company. Whoop di doo. Being a weed reporter, I’m used to these types of announcements, so when I heard the news, my first reaction was, isn’t it a little late? I mean, what have you been doing for the last two years, Drake?…

Drake, if You’re Reading This, It’s Too Late to Start a Weed Company

This article originally appeared on VICE Canada.Surprise, Drake is launching a weed company. Whoop di doo. Being a weed reporter, I’m used to these types of announcements, so when I heard the news, my first reaction was, isn’t it a little late? I mean, what have you been doing for the last two years, Drake? Did it really just occur to you to start a weed company? Celebrities partnering with or launching their own cannabis companies has become commonplace to the point of cliche. You’ve got your usual suspects, e.g. people who love weed, like Seth Rogen, Snoop Dogg, Willie Nelson, Wiz Khalifa. And you’ve got your blatant bandwagoners—she can probably roll a beautiful origami cross-joint, but you can’t convince me that Martha Stewart gets high. Throw in a handful of former cops and politicians and you can see why I maintain that weed isn’t cool anymore. He may be Ca
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