Bose calling it quits on audio AR platform, report says

Headphone-maker Bose is calling it quits on their Bose AR platform play, noting that they’ll be winding down support for third-party developers on their platform next month. In a statement to Protocol, which first reported the news, a Bose spokesperson admitted the program hadn’t panned out as planned, further noting that Bose would no longer…

Bose calling it quits on audio AR platform, report says

Headphone-maker Bose is calling it quits on their Bose AR platform play, noting that they’ll be winding down support for third-party developers on their platform next month.
In a statement to Protocol, which first reported the news, a Bose spokesperson admitted the program hadn’t panned out as planned, further noting that Bose would no longer be working on third-party developer apps and would halt support for them in mid-July:
Bose AR didn’t become what we envisioned… It’s not the first time our technology couldn’t be commercialized the way we planned, but components of it will be used to help Bose owners in a different way. We’re good with that. Because our research is for them, not us.
We’ve reached out to Bose for comment.
In 2018, Bose launched their AR program at SXSW, while also debuting a prototype pair of sunglasses
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