Backed by Harry’s Labs, Cat Person launches its lineup of cat care products

Cat Person is a new startup trying to change the way you think of cat people — and hoping to sell that new type of cat owner a whole range of cat products. “We know what the stereotypes are, we just don’t think they’re true,” said CEO Jimmy Wu. “They’re incredibly outdated. We want to…

Backed by Harry’s Labs, Cat Person launches its lineup of cat care products

Cat Person is a new startup trying to change the way you think of cat people — and hoping to sell that new type of cat owner a whole range of cat products.
“We know what the stereotypes are, we just don’t think they’re true,” said CEO Jimmy Wu. “They’re incredibly outdated. We want to build a brand for who the modern cat persons are.”
When asked for more detail about these “modern cat persons” (not the kind dramatized by Kristen Roupenian’s famous short story), Wu said the company isn’t focusing on a specific demographic or geographic group — the words “hip,” “urban” and “millennial” were never uttered during our conversation.
Instead, he suggested that Cat Person recognizes that there are a wide variety of people who “genuinely care about cats.” He also suggested that their ranks could grow, given all the stress and anxiety around the COVID-19 pandemic.
“Obviously we’re in unprecedented times,” he said. “[But] this is a great time for this business. If anything, more than ever, people need cats. Cats provide relief.”
Wu co-founded the company with Lambert Wang, who previously worked in busines
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