Anthem’s rocky launch hasn’t dissuaded EA, says CEO

“BioWare has to evolve and has to expand and has to test the elasticity of that brand. […] That’s what you’re seeing with Anthem today.” -Andrew Wilson discusses the trajectory of BioWare’s Anthem in an interview with GameDaily Electronic Arts CEO Andrew Wilson covered a wide breadth of topics in a recent interview with GameDaily, including the…

Anthem’s rocky launch hasn’t dissuaded EA, says CEO

“BioWare has to evolve and has to expand and has to test the elasticity of that brand. […] That’s what you’re seeing with Anthem today.”

-Andrew Wilson discusses the trajectory of BioWare’s Anthem in an interview with GameDaily

Electronic Arts CEO Andrew Wilson covered a wide breadth of topics in a recent interview with GameDaily, including the company’s stance on games as a service and its ongoing support of Anthem.

Specifically, on the note of BioWare’s looter-shooter Anthem, Wilson says that the world and the IP is compelling enough where a rocky start to the franchise isn’t enough to make EA to walk away from the property or its developers.

“IP lives for generations, and runs in these seven to ten year cycles,” Wilson tells GameDaily. “So, if I think about Anthem on a seven to ten year cycle, it may not have had the st
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